PRESS RELEASE


Sesame Communications and ActionRun Unveil Sales and Marketing Partnership
SEATTLE, WA and MOUNTAIN VIEW, CA — February 7, 2012

About ActionRun, Inc.:

ActionRun is the leader in clinical patient communication for the dental industry. Tightly focused on its customers’ success and high return on investment, ActionRun is the only company to uniquely use intelligent clinical patient communication to generate significant additional revenue for dentists. ActionRun’s proven technology has been developed by computer science experts from Stanford and MIT, and incorporates real-time clinical input from dozens of practicing dentists. ActionRun is recognized by many key opinion leaders in dentistry as a truly revolutionary technology, and has been featured across top-tier dental publications such as Dental Economics, Dental Products Report and Inside Dentistry. For more information on ActionRun, visit www.actionrun.com or call 877.890.0010.


About Sesame Communications:

Sesame Communications is the leading provider of cloud-based patient connection systems for the dental industry with more than six million patients regularly communicating with providers via Sesame services. Sesame continues to build on its category leadership position by expanding its team and service offerings through extensive market research and industry needs assessment. An Inc. 500|5000 and a Deloitte Technology Fast 500™ company, Sesame is recognized as one of the fastest growing technology companies in the United States. Sesame is also the proud recipient of numerous awards and accolades, including a two-time Pride Institute Best-of-Class winner and as one of the 100 Fastest Growing Companies by Puget Sound Business Journal. For more information on Sesame, visit http://www.sesamecommunications.com or call 877.633.5193.

Sesame Communications LogoSesame Communications, the leading provider of online patient communication and engagement tools for the dental industry, and ActionRun, the dental industry’s leader in clinical patient communication services, today announced a joint sales and marketing partnership. Sesame Communications will market and distribute ActionRun’s clinical patient communication services via Sesame’s award-winning 24-7 Patient Connection Platform. ActionRun will complement Sesame’s robust feature set and help members to effectively reactivate unresponsive patients with or without diagnosed treatment plans, using its unique clinical communication system.

“We are thrilled to be working with ActionRun,” said Diana Friedman, Chief Executive Officer of Sesame Communications. “ActionRun’s clinical patient communications naturally complement Sesame 24-7™ and will help Sesame’s members accelerate practice production by getting unresponsive and non-compliant patients back into the dentist’s chair. ActionRun has a proven track record of using clinical communications to help dentists generate additional revenues from their million dollar filing cabinet, and we are excited to add this capability to our extensive suite of services.”

Sesame’s patient connection platform features a robust secured patient portal with integrated automated reminders, surveys, online payment options, interactive treatment imagery, health history forms, and more. Dentists can access their Sesame 24-7 centralized command center to view the performance of their digital marketing efforts and real-time patient analytics, enabling doctors to monitor the health and performance of their practice. ActionRun extends the impact of Sesame services to create a unified solution that optimizes practice production. The ActionRun service is available immediately from Sesame Communications.

“ActionRun is proud to partner with Sesame Communications to bring the benefits of clinical patient reactivation to Sesame members,” said Satya Misra, Chief Executive Officer of ActionRun. “Not only have we seen ActionRun users consistently get long unresponsive and non-compliant patients back and thereby boosting practice production, those patients are also much more loyal and appreciative thanks to the special individual attention each patient receives through ActionRun’s unique clinical communication sent on behalf of the dentist. It’s a win-win solution for everyone.”

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